Amanda Helman

Amanda has over 15 years of experience in the retail field, managing operations, merchandising, and making displays for companies like Free People and Anthropologie. Amanda is the Co-Founder and Chief Operating Officer at Golden Gems, a lifestyle brand located in St. Louis, MO started with her business partner and sister, Susan Logsdon. With the goal of inspiring your inner badass, the duo creates bold, cheeky, and empowering merchandise that does just that. The product line spans over 32 categories and over hundreds of products - including apparel, keytags, mugs, candles, perfumes, journals, stationary, bags, banners, home decor and more. Amanda runs operations for Golden Gems’ 3 storefronts in the St. Louis area (Midtown, City Foundry and West County Mall) as well as the long anticipated disco dive bar, Hidden Gem, opened in December 2023. With recent notoriety of winning an Arch Grant in 2023, the Golden Gems brand has been growing steadily over the past year with plans to continue that growth in St. Louis and beyond.