Cultural Connections: Building Community Through Craft and Experience

This discussion will explore how businesses, especially those in hospitality like The Passport, can build community-driven brands through the use of culture, craft, and curated experiences. The session will focus on how leveraging themes of international travel, local heritage, and unique cultural experiences can create a deeper connection with customers and foster brand loyalty.

Happy Hour and networking begins at 6:00 PM. Panel begins promptly at 7:00 PM.

Key Takeaways:

• Leveraging Culture: Participants will explore how businesses can incorporate elements of global culture and local traditions to create a more immersive and meaningful experience for customers. Whether through menu design, event curation, or brand aesthetics, cultural storytelling can be a powerful tool for community engagement.
• Craft and Experience as Community-Building Tools: The session will showcase how businesses can create memorable, shareable experiences through careful curation of not just products, but the environment and interactions they offer. This can include experiential marketing through themed events, educational workshops, or interactive elements that bring the brand’s narrative to life.
• Hospitality as a Platform for Connection: Highlight how The Passport uses its international travel-themed cocktail menu and events to connect with St. Louis' diverse community, creating a space where patrons not only enjoy high-quality products but feel part of a larger cultural conversation.
• Entrepreneurship in Experience: Attendees will learn how to balance creativity and business by creating community-focused initiatives that both engage customers and enhance brand awareness, without turning it into a direct sales pitch.