Build Your Go-To-Market Empire from the Ground Up!

Successful marketing begins with data. After the essential branding and messaging work has been completed, the next steps include the what, where, and how of data capture to start your targeted marketing outreach. A strong data foundation helps start-ups maximize limited marketing budgets and that the right message is presented to the right prospect at the right time. We'll walk through the basics of property management in your CRM, which metrics matter, key integrations, a data privacy primer, setting yourself up to scale, ending with how data is used in campaigns (with examples/case studies and success rates). This session is ideal for marketing professionals and business owners looking to leverage data for improved marketing performance. Attendees will gain practical insights and actionable strategies to build a robust data foundation that drives marketing success.

Presenters:

Rebecca Skubish - Co-founder and Head of Marketing, Bright Cat Marketing
Amy Kohl - CEO, AK Operations