Michael C Lamb

Michael C Lamb is a visionary entrepreneur with two decades of groundbreaking mobile communications and marketing accomplishments. His journey began in 2001 with an introduction to text messaging at a construction data startup, which led to him recognizing the untapped potential of mobile communications.In 2003, Michael resolved to forge his path rather than seek employment, and this decision sparked a novel concept: using text messaging to alert consumers about local dining and entertainment deals. Lamb’s expertise evolved with the changing text messaging landscape, expanding into personalized notifications and two-way communications. Recognizing the transformational power of messaging interfaces, Michael pivoted towards designing seamless consumer experiences, leading to the creation of nativeMsg in 2017.Today, Michael continues to shape the future of digital engagement. He is enthusiastic about the promise of Rich Communication Services (RCS) and creating solutions to capture valuable data and foster meaningful customer relationships.Michael is the coholder of multiple patents and a speaker at numerous events and conferences. He also enjoys working with colleges and universities to help pass along the knowledge he has gained.